Marketing & Leasing← The Database
Zuma
Zuma is an AI leasing and collections platform for multifamily operators, powered by an AI agent named "Kelsey." It handles lead engagement, tour scheduling, rent collections, and inbound/outbound calls across SMS, email, phone, and webchat, with a human-in-the-loop team available 24/7 to back it up. Built specifically for residential property management teams running on Yardi, Entrata, RealPage, and Knock.
When to use it
Use when you want AI to handle the entire inbound leasing funnel, from first inquiry to booked tour, without adding headcount. Instead of leads going unanswered after hours or getting slow follow-up, Kelsey responds instantly across every channel, books tours directly on the onsite team's calendar, and flags anything that needs a human.
