Arcway
Arcway is an end-to-end 3D platform for production homebuilders that turns floor plans into photorealistic, walkable homes buyers can explore in any browser. Buyers swap finishes, change layouts, and add structural options while pricing updates live, then lock selections before a home is built. It replaces separate render vendors, 3D-tour subscriptions, and 2D configurators with one white-labeled system spanning the builder's website, sales floor, and design studio.
Use when selling new-construction homes before they're built. Instead of waiting 3–6 months and paying multiple vendors for static renders, brochures, and separate configurators, builders send a floor plan and get a photorealistic interactive home live in ~2 weeks, letting buyers self-configure online, collaborate with sales reps in shared sessions, and arrive at design appointments already decided.
