Deal Sourcing & Underwriting← The Database
Zillow
Zillow is the largest residential real estate marketplace in the U.S., with over 227 million monthly users searching listings, home values, and rental properties. It includes Zillow Premier Agent, a paid lead generation and advertising program for agents and brokers. While focused on residential, it's used by residential investors and agents managing mixed portfolios.
When to use it
Use when sourcing residential leads or tracking home values across a market. Agents and investor-focused brokers use Premier Agent to get warm inbound buyer/seller connections without cold prospecting, you select ZIP codes, buy share of voice, and Zillow routes verified leads directly to you.
