PriMAX
PRiMAX is a buyer-intelligence platform for off-the-plan property developers that tracks how prospective buyers interact with listings, return visits, floorplan engagement, price points checked, and scores each buyer by purchase intent. It pushes that intelligence into the developer's existing CRM to inform pricing, release sequencing, and stock allocation. Built for residential and commercial off-the-plan projects of 20+ lots across Australia and New Zealand.
Use before or during an off-the-plan launch to replace pricing and release guesswork with real demand data. Instead of treating every lead equally and allocating stock by who asks first, the developer's team sees which lots have the most demand, which campaigns generate serious buyers, and what each buyer has already viewed, so sales calls land first time and pricing/sequencing decisions protect gross revenue.
