You find the building. You want it. Then you hit the wall every broker hits: the owner is “123 Main Street LLC,” the mailing address routes to a registered agent, and the phone number your legacy platform hands you was disconnected sometime last year. Owner outreach is the tax you pay before you can source anything off-market, and most of the tools built to cut that tax are expensive, clunky, and wrong often enough that you re-verify everything by hand anyway.
PropTracer is built to attack exactly that problem. What follows is an honest breakdown, and a disclosure up front: our assessment is based on a founder-led demo Mauricio Olaiz walked us through, plus the company’s own materials and independent web checks. We did not run fifty deals through it ourselves. Treat the impressive moments as shown and credible, worth verifying on your own list, rather than a verdict we earned by testing.
What PropTracer actually does
PropTracer finds current, accurate contact information for the real human behind a property, including the people hidden inside LLCs and trusts. You search a property or build a list, and it returns verified cell numbers, landlines, emails, and mailing addresses for the actual decision-maker instead of a registered agent or an attorney of record. Coverage spans both commercial and residential nationwide, which matters if you work redevelopment or infill, where the owner of the beat-up house next to the site is as important as the owner of the site.
Three things make it more than a phone-number database. First, LLC piercing and trust penetration, the core promise, surfacing the beneficial owners behind entity-owned property. Second, the PropTracer AI Agent, which builds a targeted prospecting list from a plain-language prompt (“owners of industrial buildings over 20,000 square feet in the San Gabriel Valley who’ve held more than ten years”) instead of making you hand-configure filters and map polygons. Third, an API and integration layer: two-way access with webhooks, CSV/Excel upload that auto-detects columns from CoStar and Reonomy exports, and pushes into CRMs like HighLevel plus Zapier and Make.
Who built it
PropTracer came out of a broker’s own frustration, which is the most useful thing to know about it. Mauricio Olaiz is the CEO and co-founder, and he still actively brokers. He’s a Principal and Shareholder at Lee & Associates Pasadena, the office’s top producer, with more than $1 billion in career transactions and three straight Associate of the Year titles. He built the tool he wished he had after years of paying legacy platforms for stale contacts. He co-founded it with two fellow top-producing Lee brokers and a software engineer, Sachi Adikaram (CTO), who built the proprietary algorithm; Trevor Gleason runs sales and Will Byagard is COO.
The company launched in June 2025, so read it as a roughly one-year-old product, with the sharp edges and fast roadmap that implies. There’s no venture round or acquisition on record. It’s a founder-funded, operator-built tool, not a heavily capitalized platform play.
Where the claims get loose
Here is the section every accuracy pitch earns, and PropTracer’s needs it, because the headline number is the whole value proposition and it does not hold still.
In our discovery call the team said 85 to 95 percent phone accuracy. The website says 94 percent-plus in one place and 98 percent-plus in another, and breaks it into 94 percent for phones, 91 percent for emails, and 97 percent for mailing addresses. That’s at least three different figures across three surfaces. None of them is implausible for this category, but a number that changes depending on where you read it is a number to pressure-test on your own files before you trust it, not to take at face value. Ask what “accuracy” is counting: a phone that connects to a live line, a line that reaches the actual owner, or simply a number that exists. Those are very different claims.
The honest version of the citation litmus for a contact-data tool is provenance: can the platform show you when each contact was last verified and where it came from? PropTracer’s answer is monthly verification. It says phone numbers carry an active status confirmed within the last 30 days rather than data pulled once and left to rot. That’s the right idea, and it’s the most defensible thing in the accuracy story. It’s also the thing to actually watch prove itself on your list.
What it costs
The model is refreshingly simple: unlimited property searches on every plan, and you pay per skip-trace credit rather than per lookup. Public tiers are named Starter, Pro, and Business, and Pro and Business subscribers can buy additional skip-trace credits on demand from the dashboard.
On price, the headline the company puts forward is roughly $12,000 a year for unlimited seats with 1,000 skip traces a day, which it contrasts against Reonomy at roughly $96,000 a year for 20 seats and 1,000 traces a month. That’s the company’s framing, not an independent audit, and exact per-plan monthly dollar figures aren’t published as cleanly as the comparison implies, so confirm the tier that fits your team directly. The API product, PropTracerPRO, is metered separately, starting around $0.07 per found lead. AI for CRE Collective members get 20 percent off any new subscription through the community promo code.
The proof
The adoption story is real but founder-supplied, so we label it as such. Olaiz told us eight Lee & Associates offices have moved off legacy providers onto PropTracer, and that brokers from CBRE, Marcus & Millichap, Matthews, Colliers, and NAI Capital use it. The company’s public materials cite 1,000-plus users at its November 2025 press release and 1,200-plus on its comparison page, and Olaiz recently told us the platform is now past 6,000 users, a figure that squares with the switching-away-from-legacy story if it holds. The company also claims users moving from Reonomy see a 40 percent increase in successful owner contacts. We couldn’t independently verify the 40 percent figure or the 6,000-user count, so treat both as vendor claims until a named customer or public page puts a number to them.
Who it’s for, and where it stops
If your day involves cold owner outreach, whether you’re a broker chasing listings, an investor sourcing off-market, or a contractor or developer hunting redevelopment plays, PropTracer is squarely aimed at you, and the price and the operator pedigree are genuinely differentiated in a category dominated by expensive incumbents. If you don’t do owner outreach, it solves a problem you don’t have.
Where it stops: this is contact intelligence, not underwriting, valuation, or a full CRE data platform. It finds you the person, not the deal. It’s about a year old, so treat the roadmap items (deeper API, expanding residential coverage) as promises rather than proof. And the accuracy number, the thing the entire pitch rests on, is exactly the thing to test yourself on a batch of properties you already know before you commit a team to it. The tool is only as good as the data underneath it and the human who dials the number it hands you. Run twenty of your own before you believe the 94 percent.
Additional information
Want to compare notes with CRE pros already running it? Join the AI for CRE Collective community, where members get 20% off any new PropTracer subscription. See it for yourself at PropTracer.
