The founders of SmartRent, the largest smart-apartment platform in real estate, have launched a new company that keeps smart-home data off the cloud. One Raven, unveiled July 7 from Phoenix, is a privacy-first smart home system backed by a $5 million seed round led by Fifth Wall.
Lucas Haldeman, One Raven’s co-founder and CEO, and co-founder and President Sarah Roudybush ran SmartRent before this. “We spent a decade building the smart home for the Renters and Commercial Owners of multifamily portfolios,” Haldeman said in the announcement. One Raven turns that toward single-family homeowners.
A home server, not a cloud account
The product centers on the One Raven Home Server, which the company says runs every connected device locally and keeps homeowner data on the home network, with no cloud dependency, no subscriptions, and no behavioral data sold in the background. The system arrives pre-configured with thermostats, locks, leak detection, and security sensors, priced at roughly $2,500 to $3,500 for a typical single-family home. Hardware is built outside the US; software is written in Arizona.
The privacy pitch
The company frames the pitch around data privacy, citing an FTC finding that 89% of smart products don’t disclose how long they’ll get software updates, and Pew data that 81% of Americans worry about how companies use their data. Fifth Wall founder and CEO Brendan Wallace joins One Raven’s board. The company says homebuilder partnerships are coming in the third quarter of 2026.
