Douglas Elliman, the luxury residential brokerage, is rebuilding its technology around AI in a partnership with Google Cloud, launching a separate intelligence company, and pledging to cut costs over three years. The company announced the plan on July 8.
The new business, called Elius, will turn Douglas Elliman’s luxury-market data into products beyond brokerage, including pricing and market insights, lead generation and client matching, buyer targeting, and absorption forecasting. It’s built on Google Cloud using its Gemini AI models, and Douglas Elliman says it keeps ownership of its proprietary data and the custom AI built on top of it. “The next era of this business will be defined by intelligence,” said Michael S. Liebowitz, president and CEO of Douglas Elliman.
Will Grannis, chief technology officer of Google Cloud, said residential real estate “remains one of the largest and most valuable markets in the world.”
Douglas Elliman said it will fund the rollout through existing resources, with a modest net incremental investment, since much of the spend replaces legacy technology costs. The company reported more than $100 million in cash and no long-term debt as of March 31, 2026, and its development marketing arm carried a pipeline of more than $27 billion in gross transaction value in the first quarter.
The company framed the cost reductions as a management expectation over three years starting in the third quarter of 2026, not a guarantee, and did not attach a dollar or headcount target to the plan. Shares of Douglas Elliman fell in premarket trading after the announcement, according to Yahoo Finance.
